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2009
2008
2007
2006
| December |
Oral Remarks by the Association of Canadian Advertisers to the CRTC Over-the-Air TV Policy Review Hearings
The Association of Canadian Advertisers, in a presentation on December 6 before the CRTC in Gatineau, Quebec, warned that the ad-supported TV marketing model is in danger of losing its long-standing luster with advertisers.
Click here for the entire presentation. |
| October |
ACA Presentation to The House of Commons Standing Committee on Health
Click here for the entire presentation. |
| May |
Codex Alimentarius Food Labelling Committee
On behalf of advertisers everywhere, ACA led the World Federation of Advertiser’s initiatives at the international meetings in Ottawa in May of the Codex Alimentarius Food Labelling Committee (CCFL). This included strategy planning sessions on international conference calls leading to the participation and representation at the meetings. Follow up efforts focused on the Commission’s general meeting later in July. And although the Commission approved the CCFL’s recommendation to proceed with the development of a definition of advertising, it restricted such definition specifically to health and nutrition claims. |
| Ongoing |
Obesity/Kids Advertising
ACA led efforts to preserve the right to advertise responsibly to children in Canada, including participation in a pan-industry steering committee with Concerned Children’s Advertisers and Food and Consumer Products Canada, monitoring international developments, and revising and re-issuing the white paper called Advertising to Children in Canada: A Reference Guide. As part of the monitoring process, ACA’s VP Policy & Research participated in many ‘HAL’ (Healthy Active Living) meetings with several other industry associations involved in this obesity issue.
Click here for the white paper. |
| March |
ACA Files CRTC Submission Regarding Review of the Commercial Radio Policy
Click here for the full document. |
| February |
CRTC Private Meeting
ACA’s Broadcast Committee’s private meeting with the Chair and Commissioners of the CRTC in Ottawa took place in early February. It is our goal to bring the advertiser’s perspective to the broadcast regulator to indicate the important financial role that advertisers play in Canada’s Broadcast System, and why it is crucial that the TV medium remain an effective and efficient marketing tool. |
| January |
C-19
ACA led industry efforts to oppose this proposed legislation which would have severely restricted advertisers’ rights and imposed unreasonable penalties. This included two separate written briefs, and two appearances before the House of Commons Standing Committee on Industry, Science and Technology, extensive liaison with several other industry associations as well as the development of an ad hoc ACA committee of member legal counsels. Our efforts ended successfully when the legislation died on the order paper after an election call. |
2005
| December |
The ACA filed an intervention with the CRTC regarding Cable's request for local availabilities.
Click here for the full document. |
| November |
ACA Continues to Challenge Proposed Competition Act Amendments
The ACA vigorously challenged Bill C-19, which proposes a number of amendments to the Competition Act, in a presentation on November 24 in Ottawa before the House of Commons Standing Committee on Industry, Natural Resources, Science and Technology.
Click here for the full Member Alert. |
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Advertising to Children in Canada: A Reference Guide
The ACA took a leadership role in coordinating the creation of this guide with the wider industry. It is designed to serve as a reference to identify what industry is continuing to do to ensure responsible advertising to children in Canada. Through self-regulated and government-mandated codes of conduct, advertisers comply with stringent regulations and also provide media literacy and other educational programs to teach children about healthy life choices.
Download the Guide. |
| October |
The Gomery Commission invited the Association of Canadian Advertisers to provide a written submission on recommendations to “prevent mismanagement of sponsorship programs or advertising activities in the future”.
The ACA is pleased to respond to this request focusing on our areas of expertise. As such our submission addresses the three themes identified in the Commission’s discussion paper: responsibility, accountability and transparency.
Click here for the full document. |
| March |
Competition Act Amendment: Updated March 9, 2005
Submission to the House of Commons Standing Committee on Industry, Natural Resources, Science and Technology on Bill C-19: An Act to amend the Competition Act and to make consequential amendments to other acts
Click here for the entire submission. |
| February |
Competition Act Amendment
Submission to the House of Commons Standing Committee on Industry, Natural Resources, Science and Technology on Bill C-19: An Act to amend the Competition Act and to make consequential amendments to other acts
Click here for the entire submission. |
| Ongoing |
Healthy Active Living
For the past year, ACAs Vice President of Policy & Research, Bob Reaume, has actively participated in the Healthy Active Living group (HAL). HAL is continuously monitoring the many developments in the food and beverage industry, and studies how those developments may impact the Canadian advertising industry.
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| January |
ACA Members Now Qualify For Free Membership in ABC
The ACA has negotiated a partnership arrangement with the Audit Bureau of Circulations that gives ACA Members membership status in ABC at no charge – a $250 value. As a result, ACA Members can now receive – by direct request – the following ABC benefits:
- The Fas-Fax Report, released each statement period, containing top-line circulation detail for ABC publications
- News Bulletin – a monthly tool to stay abreast of rule changes, events and topics
- Automatic updates from ABC’s website (www.accessabc.com) sent directly to a subscriber’s e-mail address
- Bylaws and Rules, ABC’s comprehensive guide to the rules that govern publisher circulation practices
- ABC’s library of training materials and access to face-to-face, customized training sessions
- 10% discount on ABC’s conference fees
For questions regarding ABC products and services, please contact Marian Robertson at or phone (416) 962-5840 |
Ongoing
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Data Consolidation ‘Unity’ Initiative
ACA continues its support of developing a central database of media audience and product information research. When operational,
it should help advertisers and their media advisers better assess multi-media packages and performance.
(Broadcast Committee)
(Print and Out-of-Home Committee) |
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Audience measurement
ACA champions effective TV audience measurement.
(Broadcast Committee) |
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TV Clutter
ACA continues to raise awareness within the industry about the issue of TV clutter and the devaluing effect it has on broadcast
campaigns.
(Broadcast Committee) |
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CASSIES
ACA supports the CASSIES (Canadian Advertising Success Stories), a national competition that
recognizes effective advertising. |
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