The ACA's Broadcast Committee strives to be the authoritative source on key broadcast issues in order to maximize the effective use of this medium by all ACA members.
Would you like to be notified of the next session? Click here to send us an e-mail with your request, and we'll notify you in advance of the next committee meeting.
Key Issues:
- Efficacy of TV and radio media
- Audience Measurement; accuracy; new methods; more markets; response rates
- TV Clutter – aiming to ensure the value of the medium is not diminished
- CRTC Hearings – representing advertisers’ interests on issues involving the CRTC
- Convergence – concerning the impact of cross-ownership
- Emerging Technologies/Methodologies – TiVo and Replay; HDTV; iTV; etc.
(See Advocacy for related issues.)
Objectives
- To foster a committee environment and agenda that results in members’ involvement and reflects high standards of professionalism.
- To identify, prioritize, track, analyze and address major issues of concern to advertisers using broadcast media.
- To represent ACA member interests to broadcasters and regulators.
- To develop and publish statements and policy guidelines as required.
- To form and maintain relationships with key organizations including:
- Bureau of Broadcast Measurement (BBM)
- Canadian Advertising Research Foundation (CARF)
- Canadian Association of Broadcasters (CAB)
- Concerned Children’s Advertisers (CCA)
- Canadian Media Directors’ Council (CDMC)
- Institute of Communication Agencies (ICA)
- Nielsen Media Research (NMR)
- Quebec Media Directors’ Council (QMDC)
- Radio Marketing Bureau (RMB)
- Television Bureau of Canada (TVB)
- Vancouver Media Directors’ Council (VMDC)
- World Federation of Advertisers (WFA)
Past topics:
- CRTC information session – the advertiser perspective
- Radio Measurement
Gary Belgrave, President of the Radio Marketing Bureau
CRTC Advertising Policy Discussion (ACA members only)
A discussion of what advertisers’ positions should be for comment to the CRTC in early ‘09
- Radio Measurement’s future plans: the switch to a new measurement technology in a period of change in Canada
Jim McLeod, President (BBM)
Ron Bremner, Vice-President Radio (BBM)
- Reviewing the results of the 2008 national study by Foundation Research
Peter Heron, Vice-President (Radio Marketing Bureau)
- Writer’s Strike Update
Brad Kubota, Vice President - Local Sales (CanWest MediaWorks)
Barb Williams, Senior Vice President – Programming (CanWest MediaWorks)
- Discussion with Theresa Treutler, President, Television Bureau of Canada
- A review of all the current hot broadcasting issues
|
