The Committee on Marketing Communications Financial Management & Procurement will be of interest to ACA Members wishing to engage in the development of better practices related to the management of MarCom processes and financial considerations.

Would you like to be notified of the next session? Click here to send us an e-mail with your request, and we'll notify you in advance of the next committee meeting.

Key issues:

• Agency relationship management (search, contracts, remuneration, performance review)
• Measuring ROI/MarCom dashboard
• Procurement, marketing and agency working together
• Performance monitoring
• Agency audits
• MarCom cost/cost savings/efficiencies

Past topics:

• Understanding the Digital Marketing Services Cost Equation: A Comparative Overview
  Ted Boyd, 58Ninety Inc. & Travis St. Denis, Mediaedge:cia
• Media Audits Case Presentation
  David Allard, Senior Brand Manager, Campbell Company of Canada
• Double Liability
  Bob Reaume, Vice President, Policy & Research, ACA
• Procurement and Marketing: Working Together and Thriving
  Bill Duggan, Executive Vice President, the Association of National Advertisers (ANA)
• Media Auditing: A Guidebook on Best Practices for the Canadian Market
  Discussion with David Chung
• Agency Remuneration and How They Make Their Money
  Presented by Tony Altilia, partner, Maxim Partners Inc.