The ACA New Media Committee helps members gain a greater understanding and use of existing and emerging technologies in order to manage their marketing communications programs. It also serves as the voice of advertisers in the development of industry policy and guidelines pertaining to the new media.

Would you like to be notified of the next session? Click here to send us an e-mail with your request, and we'll notify you in advance of the next committee meeting.

What's New:

• Oral Remarks by the Association of Canadian Advertisers on new media broadcasting
• Letter to the CRTC regarding regulation of and support for online video production in Canada.

Key Issues:

• Efficacy of New Media
• Audience Measurement (comScore)
• Privacy Issues – concerning use and collection of info on the Internet
• Online Research – trends; benchmarks; usage patterns
• Regulations – representing advertisers’ interests in government Internet regulations
• Standardizations – discussion on standardizing size of ads, audience measurement, etc.

(See Advocacy for related issues.)

Objectives

• To represent the interests of advertisers on industry issues, policies and guidelines in the development of new media.
• To liaise with other organizations to avoid duplication of effort, and keep abreast of industry developments.
• To keep ACA member companies posted on industry developments.
• To provide education and networking opportunities pertaining to the new media.

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Past topics:

• The Next Generation of Global Digital Audience Measurement
  Brent Lowe-Bernie – President, comScore Canada
• Marketing and advertising innovations at Facebook
  Louise Clements, Head of Sales - Canada, Facebook
• Advertising in social media
  MySpace Canada General Manager Dave Stevens
• Gaining control… Means letting go – our adventure in Social Media
  Jamie Sprules, Brand Manager, Coors Light (Molson Canada)
  Ted Boyd, Partner (58Ninety Inc.)
• The Digital Media Landscape: Where Does Your Brand Live in the Interactive Space?
  Ted Boyd, Partner (58Ninety Inc.)
• Single Source Advertising Solution Digital Out-Of-Home Advertising
  Jeff Atley, VP Sales & Marketing and Founder (ADCENTRICITY Inc.)
• STATE of the ART Interactive and the POWER of Online
  Brad Alles, Head of Sales (Yahoo! Canada)
• Navigating Advertising in the 21st Century
  Wendy Muller, Head, Canadian Advertising Sales & Operations (Google Inc.)