The ACA Print and Out-of-Home Committee aims to identify, monitor and address issues of concern to members using or considering the print and/or out-of-home advertising media. It encourages professional audience measurement standards and general accountability.

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Key Issues:

• Efficacy of Print and Out-of-Home media
• Audience Measurement (COMB, NADBank, PMB)
• Publication Audits
• Data Consolidation Initiative – ‘Unity’ Project, central database
• Emerging Technologies/Methodologies – GPS; recent reading technique; etc.

(See Advocacy for related issues.)

Objectives

• To facilitate the exchange of ideas, information and experiences relating to print and out-of-home media usage.
• To update members on advancements in production of print advertising material.
• To support “effectiveness” measures in all print and out-of-home media.
• To form and maintain working relationships with industry organizations including:
• Audit Bureau of Circulation (ABC)
• Canadian Advertising Research Foundation (CARF)
• Canadian Business Press (CBP)
• Canadian Circulations Audit Board (CCAB)
• Canadian Community Newspapers Association (CCNA)
• Canadian Media Directors Council (CDMC)
• Canadian Newspaper Association (CNA)
• Canadian Outdoor Measurement Bureau (COMB)
• Institute of Communication Agencies (ICA)
• Magazines Canada (MC)
• Newspaper Audience Databank (NADBank)
• Outdoor Marketing Association of Canada (OMAC)
• Print Measurement Bureau (PMB)

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Past Topics :

• The Death of Newspapers is Greatly Exaggerated
  Suzanne Raitt, VP Marketing & Innovation, Canadian Newspaper Association
• Baby Boomers: The Newspaper Generation
  Richard Peirce, Canadian Newspaper Association (CAN)
• Magazines: Putting them to work for you
  Gary Garland, Executive Director Advertising Services (Magazines Canada)
• Newspapers Rock!
  Suzanne Raitt, Vice President of Marketing (Canadian Newspaper Association)
• The latest research and creative uses of newspapers.
  Suzanne Raitt, Vice President of Marketing (Canadian Newspaper Association)