The ACA hosts a number of conferences throughout the year that are designed to challenge conventional business thinking and models, and to provide superior learning and networking opportunities.

A highlight of the Canadian marketing calendar is the gala luncheon celebrating the recipient of the ACA Gold Medal Award. First presented in 1941, the Gold Medal is presented to an individual who has made an outstanding contribution to the advancement of marketing communications in Canada.

The ACA also provides a comprehensive educational program as a resource service to complement and add value to members’ business operations. The roster of courses and seminars address best practices that contribute to cost-effective and better managed marketing communications programs. The educational components continue to grow and evolve, providing members with critical information in key business areas.

For senior marketing managers, the ACA and York University’s Schulich Executive Education Centre have designed a specialist program to enhance strategic, problem solving and leadership skills. Called the Masters Certificate in Marketing Communications Management , it is Canada’s first and only university-managed program endorsed by the ACA.