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Association of Canadian Advertisers
95 St. Clair Avenue West
Suite 1103
Toronto, Ontario
M4V 1N6

Tel: 416-964-3805
Fax: 416-964-0771
Toll Free: 1-800-565-0109

Association canadienne des annonceurs
2015, rue Peel, bureau 925
Montréal, Québec
H3A 1T8

Tél : 514-842-6422
Fax : 514-842-6223
Sans frais : 1-800-883-0422

ACA PD CALENDAR

For a full list of courses, see Course Descriptions.

Download the registration form and course calendar for courses offered in English in Toronto.

Download the registration form for courses offered in EDMONTON.

March 2010
2-3 Presentation Skills
9 Developing Leadership Skills
11 Better Management of Broadcast Production
23 Better Print Production (Level 1)
24 Better Print Production (Level 2)
30-31 Fundamentals of Advertising

April 2010
6 Newspaper 101: How to buy and leverage newspapers
*NEW COURSE
8 Hot Legal Issues in Advertising & Marketing
14 Building a Marketing Plan - EDMONTON
27 Brand Leadership - EDMONTON
15 Secrets to Getting Your Agencies to Over-deliver (7 Hidden Truths Revealed)
22 Working Effectively with Digital Agencies
27 Building a Marketing Plan
28 Brand Leadership

May 2010
4 Better Magazine Advertising
*NEW COURSE
6 Better Radio Advertising
11-12 Negotiation Skills
18 Better Out-of-Home Advertising
20 Television: Strategic Planning & Investment Process
*NEW COURSE
Download the brochure and registration form for courses offered in French in Montreal.
March 2010
16 Des campagnes créatives pertinentes et percutantes
23 Apprivoiser la publicité interactive
25 Les plans médias - Niveau 1 : comprendre les concepts de base

April 2010
13 Mesurer l’efficacité des campagnes de communication marketing
27 Le ‘branding’ - Comprendre la marque pour mieux gérer sa marque
29 La fidélisation de la clientèle…parce que les clients ne sont pas tous égaux

May 2010
4 Les commandites : bien les choisir, bien les exploiter
11 La planification stratégique – Tour d'horizon pour mieux gérer ses campagnes *NOUVEAU*
13 La production imprimée : savoir prendre des décisions éclairées
20 Les plans médias niveau 2 : bâtir des stratégies médias plus efficaces


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