The following best practice publications have been specifically commissioned by ACA for its members. These documents provide insights, information and leading edge thinking into matters that are of significant importance to the client marketer. These documents are available to ACA members only as a privilege of membership. For more information please contact ACA at (416) 964-3805 / 1-800-565-0109.

	Marketing Communications Services Agreement, Third Edition (2009) Commentary and Model Agreement Order now
Advertising and Marketing Law in Canada, Third Edition (2009) Order Now
	Media Auditing (2008) A guidebook on best practices for the Canadian market. Download now
In Trust: Ethics in Advertising (2008) A Canadian enquiry into what is necessary and what is possible Order Now
	Come Together (2008) A guidebook for enhancing the value of the client-agency relationship in the marketing communications industry. Order Now
How Advertisers in Canada Remunerate their Marketing Communications Agencies (2007)
	Magic and Logic (2007) A research paper examining sustainable business practices for marketing, procurement and agencies. View PDF
Advertising and Marketing Law in Canada (2006)
	Advertising to Children in Canada (2006) A Reference Guide - Revised May 2006 -View PDF
The Client Brief: A best practices guide to briefing communications agencies (2006) This comprehensive reference guide is based on research conducted with more than 100 clients and 100 agencies, and is designed for use with all types of communications agencies. -View PDF
	Maximizing the Value of the Media Agency Partnership - A Guidebook for Advertisers (2006) The subject of this guidebook is the maximized value of the advertiser/media agency partnership.
Measuring Marketing Communications Returns – ROI or Dashboard? (2005) Measuring Marketing Communications Returns – ROI or Dashboard? details the results of a global investigation into the theory and practice for measuring MARCOM results. It challenges the current focus on establishing an ROI formula and explores the value of a ‘dashboard’ approach.
	Advertising Services Agreement (2004) – Commentary and Model Agreement (Second Edition)
ACTRA Agreement (2004) National Radio and Television Commercial Agreement - 2004 - 2007
	In Search of a Marketing Communications Agency Partner (2003) – A Guidebook for Advertisers on Agency Searches details each step in the process of finding the right agency partner.
Agency Remuneration Study (2002) How Advertisers in Canada Remunerate Their Marketing Communications Agencies - A Report for Advertisers in Canada.
	BLIND DATE: The 2002 Canadian Television Commercial Monitoring Report TV Clutter Study.
Improving the Marketing Communications Value Chain (2001) (A paper for Marketers) A look at the role of payment by results.
	Improving the Marketing Communications Organizational Effectiveness (2001) (A paper for corporate executives ) A look at the role of payment by results.
Canada's New Privacy of Information Legislation (2000) Member Brief written in plain language to enhance the understanding by marketing and communication management.